Melissa Washburn is currently a Senior Director of Paid Media, where she oversees a team responsible for developing and activating integrated paid media strategies across search, social, and ...

Get traffic data and keyword intel on competitors instantly. Most organizations treat AI as a productivity upgrade. The real leverage is in how evaluation criteria are encoded into systems that ...

Get traffic data and keyword intel on competitors instantly. Buying AI capabilities to drive marketing is easy. Enabling marketing teams to actually use it independently, decisively, and at scale is ...

Get traffic data and keyword intel on competitors instantly. Direct traffic is often interpreted as a sign of brand strength. When it increases, teams assume awareness is growing and customers are ...

Get traffic data and keyword intel on competitors instantly. A static annual plan is a liability in a zero-click world where AI models update their knowledge of a brand every few weeks. We must move ...

Get traffic data and keyword intel on competitors instantly. If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re ...

Get traffic data and keyword intel on competitors instantly. Think about the last time a customer complained about seeing an ad for something they just bought. Or a loyal customer who received a first ...

Get traffic data and keyword intel on competitors instantly. Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the ...

Get traffic data and keyword intel on competitors instantly. There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: ...

Get traffic data and keyword intel on competitors instantly. Some brands are seeing direct traffic grow without an obvious cause. A major reason is AI visibility — not because it drives clicks but ...

Get traffic data and keyword intel on competitors instantly. Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made ...

Get traffic data and keyword intel on competitors instantly. Your brand is being evaluated, summarized and recommended — or ignored — thousands of times per day by AI systems. For most enterprises, ...