After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.

Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.

Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.

Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key ...

VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.

Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.

Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.

Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.

Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.

Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...

Donna Rougeau is the Co-Founder of Re-Imagine That Digital and a 30-year SEO veteran. Co-author of the bestseller The Insider ...