CINCINNATI (AP) - Procter & Gamble Co. has picked up backing for its challenges to paper towel advertising by Kimberly-Clark Corp. The advertising industry's self-regulatory body recommends changes in ...
The print ad includes a six-page advertising insert, which sandwiches a sheet of Viva paper towel between advertising copy that highlights the product's unique softness and strength. A $1.00 coupon is ...
Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...
CINCINNATI -- Procter & Gamble Co. has picked up backing for its challenges to paper towel advertising by Kimberly-Clark Corp. The advertising industry's self-regulatory body recommends changes in ...
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