TV News Check on MSN
OpenX, TVision launch ‘attention targeting’ for CTV
OpenX Technologies Inc. and TVision have introduced OpenX Attention Targeting, a first-to-market capability allowing advertisers to target high-attention CTV inventory in real time. Powered by TVision ...
OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a ...
As CTV ad spend is projected to grow nearly 14% this year, advertisers are demanding greater transparency and improved performance. Pioneered in 2023, TV by OpenX already provides a standard of ...
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