University of Queensland's Dr David Fechner outlines the behavioural science project he's working on, as part of a fellowship ...

Small wording choices like “you need to” versus “could you please” can change how requests are received at work. Tone can determine whether employees feel pressured.

People make buying decisions based on patterns shaped by personality, communication style, and trust. Traditional pressure tactics and scripted approaches often trigger resistance instead of ...

To become happier, Gen Z and the rest of us may need to rethink what happiness and the good life actually mean.

There is something almost taboo about saying "no" to your own child - even when that child is 28, living independently, and ...

In October 2022, Russian forces were on the brink of collapse in Ukraine, and it was unclear if major Russian army units could even evacuate back across the Dnipro River to safety. Discontent was ...

Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product—or just casually mention it. Suddenly, ads for that exact item stalk you ...

The lizard that jumped from the high iroko tree said he would praise himself if no one else did.” – African proverb One of the frustrations of leadership and strategy is realising how well-constructed ...

Proving people wrong can be a powerful motivator In A Nutshell Entrepreneurs who recalled being told they would fail reported higher levels of persistence than a control group in three separate ...

Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product — or just casually ...

In a world where algorithms choose our entertainment and GPS dictates our routes, thirty thousand feet above ground we're all ...

Abstract: Calculation of radial and axial forces and leakage reactance of transformer coils is performed in many papers using different analytical and numerical methods. But most of the analytical ...