Ascend Marketing Group announces its first promotion of the year, expansion into Glendora, and strategic growth plans focused on leadership and performance. GLENDORA ...

"This is coming from my heart and soul." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Here’s the thing — this risks killing any mystery around ...

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries. By Nicole Sperling and Brooks Barnes Reporting from Los Angeles The film’s ...

The home improvement market has faced headwinds from a depressed housing market, tariffs and consumers’ overall concerns about the economy. As a leading retailer in the space, Lowe’s has been working ...

Chick-fil-A is celebrating the 80-year anniversary of when founder S. Truett Cathy opened his first restaurant. The chicken chain is marking the occasion with a year-long campaign that will be its ...

A new guidance document issued by the FDA this week offers recommendations for how makers of prescription biosimilars and biologic reference products should approach promotional advertising and ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Pharma marketers are moving away from a promotional mindset and toward partnerships built on trust and value, said Christine Lee, head of health strategy partnerships at AnalyticsIQ, in a conversation ...

National Coffee Day is Sept. 29 and while there is an abundance of deals being offered from a variety of chains, Smoothie King is taking a slightly different approach in targeting Starbucks loyalists ...

Promotions often feel like punishment, not progress, because they can strip away meaningful work, add immense pressure and isolation, and offer rewards that don't offset the costs. Leaders should ...