One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a century.

The company just introduced a series of playful, hand-drawn illustrations that bring its iconic penguin, Alan, to life.

Once synonymous with premium television, HBO has been through endless cycles of brand dilution. Now it’s bracing for another ...

Have you ever looked at a brand’s logo and thought, “How? Why? Who did this?” Because there are some head-scratchers out there, though the best ones just add to the allure of the company. Like the ...

Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron.

Emblazoned on signs at thousands of gas stations worldwide, Chevron Corporation’s (CVX) stacked blue and red “V” logo is an ...

New sports logos always cause a stir, but the new Tennessee Titans logo has opened up a whole can of worms with NFL fans. Some fans are aghast at the new 'minimalist' logo, calling it boring and ...

Buc-ees has sued Mickey's, a gas station with locations throughout Northern Ohio, after accusing the company of infringing on its copyright and iconic beaver mascot.

Entrepreneurs have many ways to attract attention to their brands, products, and services. The key, though, is this does not ...

The Saskatchewan Jazz Festival has officially launched a new brand identity, and a new name, as it looks ahead to 2026 and beyond. Now rebranded as Sask Jazz Fest, the organization says the change ...

Digital marketing agency for medical practices has been named a winner in the Branding + Identity + Logos category of ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...