One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a century.

The company just introduced a series of playful, hand-drawn illustrations that bring its iconic penguin, Alan, to life.

Have you ever looked at a brand’s logo and thought, “How? Why? Who did this?” Because there are some head-scratchers out there, though the best ones just add to the allure of the company. Like the ...

I've sworn by the unassuming American brand long enough to dress my own kid in it. Here's how the approachable stalwart captivated yet another generation.

Emblazoned on signs at thousands of gas stations worldwide, Chevron Corporation’s (CVX) stacked blue and red “V” logo is an ...

Nexthop AI, the leading pioneer of highly efficient AI Networking, today launched a range of products for scale-out, scale-across and front-end applications for cloud and AI datacenters. The launch ...

The 12 stamps included in the new collection showcase a range of characters and locations from the franchise.

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

As cybersecurity regulations tighten worldwide, product manufacturers must embed security from the outset to meet compliance. To help developers address emerging requirements such as the EU Cyber ...

The MarketWatch News Department was not involved in the creation of this content. New Tier-1 Investors, Led by Lightspeed Venture Partners, Join to Fuel Development of Highly Efficient, ...

The brand was developed through an extensive community engagement process involving more than 3,000 participants from across Northeast Ohio.

If Boeing had chosen to buy McDonnell Douglas a decade earlier, when the MD-11 was still new and chasing orders, the plane may have carried a different name. However, the merger took place in 1997. As ...