Podcast host Libsyn claims that a campaign for a quick-service restaurant chain boosted awareness, purchase intent and brand favorability among Gen Z consumers, Inside Radio reports. The chain was not ...
TikTok and fitness-tracking app Strava are launching a pan-European "Local Movement Fund" in which both companies will fund local clubs and fitness communities and tap creator-ambassadors specializing ...
How much more are consumers who use ad blockers worth? A lot more. These highly valuable consumers defy industry assumptions, ...
Lilly’s expected global sales of $137 billion in 2032 will be almost 60% more than that of the second largest pharma firm, ...
Britain may force social media companies to prioritize trusted news sources as it pushes to tighten regulation of the sector, Reuters reports. The culture department is considering a change that would ...
Radio firm iHeartMedia is about to implement a new round of layoffs, Barrett Media reports. An internal memo shows that the company is changing its strategy to a “faster is better approach,” and that ...
Britain may force social media companies to prioritize trusted news sources as it pushes to tighten regulation of the sector, Reuters reports. The culture department is considering a change that would ...
Uber Eats reconfigured its commerce platform and one week before this year's Super Bowl fans were invited to create in-app Super Bowl commercials. Record breaking food delivery sales during Super Bowl ...
Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut the firm’s ad budget before his departure in January of this year—apparently without hurting the brand, Business ...
Omnicom Media announced that it is partnering with Netflix in an arrangement that will combine Acxiom audience intelligence with the AI-enabled ad formats provided by Netflix. The agreement will allow ...
Snap has officially unveiled its long-awaited Specs, a new generation of AR glasses designed to compete with wearables from ...
Most of those polled in a MediaSense survey said they associate OBR with strong client-agency relationships. And around three ...
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