Just days after Apple asked an iPhone app developer to remove references to Google’s Android Marketplace, the Cupertino, Calif. company is advising location-aware applications can’t simply help Google ...

Facing a backlash from developers, AdMob is backing off its decision to pull out of services that allow iPhone application developers to plug into multiple ad networks to monetize apps. In June, AdMob ...

AdMob's monthly metrics report for January has thrown up an interesting contrast between the activities of App Store users and their Android Market counterparts. While the firm claims the average ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...