Veteran stone carver Ieuan Rees, 78, from Ammanford, has become an unintentional ASMR star, with a video of him practising his craft amassing more than 2 million views. ASMR (autonomous sensory ...

Hint: It wasn’t because it fixed the way I stood or sat. It has nothing to do with posture at all. By Eliza Brooke The world is loud and full of interruptions, from the phone buzzing in your pocket to ...

If you’re not a fan of the exaggerated scenarios and skin-crawling play-acting, try my five favourite unintentional ASMR beauty videos instead. 10 years ago, ASMR wasn’t the well-received medium it is ...