Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.

Television advertising has produced some of the most memorable moments in pop culture — but not all commercials have been well-received. Over the years, several TV ads have been banned for being ...

Variety has covered every aspect of the television business since the first flickers of the powerful medium emerged out of radio infrastructure in the late 1920s and early 1930s. The first use of the ...

The first major retrospective of British TV advertising is coming celebrating the best advertising from the last 50 years.

NEW YORK--(BUSINESS WIRE)--Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses ...

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

The Dime bar (as the Daim was then known on these shores) was launched in the UK in the 90s with a huge advertising blitz. Harry Enfield was at the peak of his popularity back then, making him the ...

Inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending according to a new study from XR When you purchase through links on our site, we may earn an affiliate ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

Live television advertising has become a powerful force influencing gambling behaviours across Britain. During prime-time sports broadcasts, viewers are regularly exposed to a stream of betting ...