Marketing isn't as simple as paid advertising on television or in newspapers. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. The ...

Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

The financial sector is one of the most dynamic and fast-changing sectors in the world. As new financial products and services emerge, companies must be aware that traditional marketing strategies may ...