Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...

Remember the days of dumping those business cards from trade shows on the conference-room table and calling your trip a success? Those cards sure looked good, and your team of B2B marketers hit the ...

Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio platform is ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

SalesPortal, the Redwood City-based developer of a cloud-based solution connecting contact centers and direct marketers, this week launched a marketing analytics dashboard for users to track campaign ...

Generally speaking, there are two ways to approach the challenge. The first is with analytics–using advanced mathematics to build regression or artificial-intelligence models to identify causal links ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...

WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and ...

Do you need insight into your Twitter engagement? Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations. Continue reading to find out how to ...