New polling shows American voters oppose outdated FCC rules limiting local TV station ownership to 39% while Big Tech faces no such restrictions.
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
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