Google Analytics allows you to access detailed information regarding your online store’s traffic and sales. It doesn’t matter what type of business you have or what your selling, Google Analytics is a ...

Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also ...

Google has taken up the challenge of shedding light on retail behavior by adding enhanced e-commerce capabilities to its analytics platform. By combining analytics and e-commerce, Google claims it ...

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce ...

New Hampshire-based startup Trendslide is out with a new version of its mobile business dashboard app for the iPhone and iPad. The Trendslide dashboard is designed to present a single view of data ...

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Google Analytics has recently launched a new feature for ecommerce store owners, named “Enhanced Ecommerce.” As a matter of fact, it’s a lot more than a simple feature. It’s the opening to a whole new ...

An e-commerce site is an excellent way of generating revenue with minimum physical effort–but that doesn’t mean it can thrive on its own. Tools like Google Analytics are key for your e-commerce site’s ...