Last month, we gave an introduction to the Marketing Funnel and discussed how marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Does your digital marketing plan encompass each stage of the buyer's journey? Or are you missing out on critical opportunities, including engaging with buyers before they even request information?

“Captora's Top of Funnel Platform has been strategic for Acquia. Captora's Paid Search application has changed the way we think about our search campaigns. Using Captora has improved landing page ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

In our Marketing Funnel Lexicon series, we have looked at how to balance marketing programs and drilled down into some specific top-funnel and mid-funnel strategies. Now let’s look at the final stage ...