AUTOPOST on MSN

“Wait—this is a car ad?” BYD’s Dolphin EV is going viral with a city-pop video

BYD is taking a very different approach to launching its compact electric hatchback in South Korea. Instead of the usual auto ads packed with specs and driving shots, the Chinese EV giant has rolled ...
CNN

Chinese electric cars are going global. A cut-throat price war at home could kill off many of its brands

In the spring of 2024, Li Hongxing, who runs a social media ad agency, took on a client he believed to be a rising star in China’s electric vehicle market. A marketing veteran in the auto industry, Li ...
Campaign Asia

UK advertising watchdog bans Toyota and Hyundai electric car ads

The Advertising Standards Authority (ASA) has banned three ads for Hyundai’s Ioniq 5 model and a page on Toyota’s website promoting its bZ4X model for being “misleading”. Both brands exaggerated the ...

What to Know About Electric Cars When Gas Prices Are Surging

War in Iran has disrupted global oil supplies, which is prompting some car shoppers to look for ways to climb off “the ...
AUTOPOST on MSN

Is this really a car ad? BYD’s Dolphin EV is going viral with a city-pop film

BYD has launched a new digital film campaign with a City Pop-inspired theme to mark the debut of its compact electric ...