Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

We’ve all been there—staring at a messy Excel spreadsheet filled with merged cells, inconsistent formats, or cryptic data that seems impossible to untangle. Whether you’re prepping a report for your ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...

When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Until now, apps have relied on Apple’s Identifier for Advertisers (IDFA) to ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

David Kelley is the CFO at Diesel Laptops, a top provider of diagnostic solutions and repair information for the commercial truck industry. AI is everywhere, changing how companies think about ...

While DCRs seem like the latest three-letter acronym to storm the marketing landscape, let’s make sense of the hype and distill fact from fiction. The Fast Company Executive Board is a private, ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Originally published on March 1, 2019, this article has been ...