This week, we have examined which chief creative officers, creative directors and art directors received the most critical acclaim via industry awards over the last year. As we close out the rankings ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. Creative people are often praised for their artistic vision, ...

Creative talent is in flux. Even as companies freeze or reduce headcount, content demands continue to skyrocket, expected to surpass $116 billion globally by 2035. Yet, a striking disconnect persists: ...

A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry? What’s the difference between a copywriter and an ...

Clients and agencies alikeappreciate the role that effective advertising executions can play in multiplying the impact of expensive media dollars in an increasingly cluttered world of television ...