Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

How a business presents itself to the world isn’t just about aesthetics—your presentation directly reflects your values, leadership and culture. And in an era where technology is redefining every ...

Launching a branding project in any organization often involves a lot of internal push and pull. We’ve worked with a broad variety of clients at Wunderdogs—from seed-level startups to corporate teams ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

Fashion designers and brand executives love talking about their “brand DNA.” It’s a shorthand, insider-y way of asserting that they not only understand what’s good about themselves, but know how to ...

Executive branding agencies help establish or refine personal brands and hone thought leadership, while PR agencies focus on media coverage, public visibility and shaping public perception. Before ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...

The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir ...