Mauricio Perez y Sosa receives Mexico’s 2026 National Leadership Award for pioneering the symbiosis between Behavioral ...

Recognition of Mauricio Perez y Sosa underscores global momentum in Behavioral AI and scalable cloud-driven solutions ...

Universities play a central role in shaping behavioral science through research training, institutional recognition, and ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

A first-of-its-kind national study of 1,000 American workers reveals a critical disconnect that may explain the decades-long ...

In a new study, Northwestern University neurobiologists discovered that gut bacteria and the nose work together to shape ...

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

Your gut microbiome could be influencing your decisions, especially when it comes to altruistic behavior and fairness. Our bodies are home to trillions of microbes, the motherload of which are found ...