Amazon’s upgraded AI assistant, Alexa+, is now available to all U.S. customers. Prime members get Alexa+ at no additional ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

Amazon’s revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The broader rollout, announced today (Feb. 4), marks a major milestone in Amazon’s effort to reinvent Alexa for the age of ...

Amazon's AI-powered Alexa+ assistant is automatically arriving on Prime members' devices with a new voice and browser ...

The mighty Chris Hemsworth is terrified when he discovers his wife Elsa Pataky using Alexa+ AI in Amazon's 2026 Super Bowl commercial.

The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...

Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use ...

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...