Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement ...
CEO Alex Mahon at the Royal Television Society's London Convention also discussed the "recovering" ad market and an abandoned idea of privatizing the TV company. By Georg Szalai Global Business Editor ...
Channel 4 Sales has announced it will invest in an advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda. Partnering with Scope3, ...
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